Instagram wants your Business!

Instagram wants your Business!

“How will Facebook monetize Instagram?” Since Facebook bought Instagram in September of 2012, this has been on the minds of many stakeholders.  In November of 2013, just over one year later, Instagram ran its first advertisement. It is not surprising then, that Instagram launched a Vimeo spotlighting ‘benchmark’ brands on its business site.  Instagram for Businesses … Continue reading

Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…

Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…

Everyone is buzzing about the “WestJet Christmas Miracle” video that has gone viral. Did you know that WestJet was not the first airline to attempt a giving surprise?  A couple years ago KLM did a “Surprise” campaign. There are a lot of similarities.  Yet no one seems to remember the “KLM Surprise”…  Because WestJet tells … Continue reading

Is Simpler Better?

According to Siegel & Gale’s Brand Simplicity Index 2013, simple is better. Simplicity is defined in the report as: “Remarkable clear & unexpectedly fresh experiences.” The report indicates that simplicity creates: Trust Loyalty Innovation So which brands are doing a good job with simplicity?  According to the report, the top 5 brands worldwide for 2013 … Continue reading

The “Omni-Channel Dilemma” – Trend Shaping 2014

Once upon a time, a person went to a store and made a purchase.  Commerce was simply defined as the activity of buying and selling or social dealings between people.  Move into the 21st century, and the “simple” days are over.  Commerce has expanded to e-commerce (electronic commerce) and c-commerce (collaborative commerce) where the act … Continue reading

Symbiosis of Social Media Platforms & Brands

Facebook announced hashtags & Instagram launched video sharing all within the span of a few days.  This is not for the benefit of the average user, in reality, it is for the growth of brand marketing on these social networks. Facebook Hashtags Social media marketing is on the rise, becoming a greater focus for marketers.  … Continue reading