According to a report by IAB Internet Advertising Revenue Report 2012 Full Year Results (April 2013), Internet advertising is growing at a very fast pace. The chart below shows the different types of advertising media and the market share between 2005-2012. Advertising revenue market share by media, 2005-2012 ($ billions) Source: IAB Report
Facebook Home Ads
Facebook Home ads are popping up. The theme “A Whole New Experience for Your Phone.” The ads play off situations many face… Have you ever been at… a boring meeting and looked at your phone for entertainment? …a dinner with bland conversation and you just want to leave? Facebook Home brings the entertainment to you. No … Continue reading »
Adidas celebrates women and their bond #mygirls
Adidas launched a campaign all in for #mygirls to celebrate women and their bond. It is an inspiring and well integrated marketing campaign just in time for spring/summer! Videos Short videos show girls from around the world striving to be their very best, highlighting determination and team work. all in for #mygirls video from teams around … Continue reading »
How loyal are your loyal customers?
Marketers on paper can have loyal customers, but in reality price and promotion can win them over. Source: marketoonist, Brand Loyalty Instead of competing on price and promotion, outlining the product value and educating the consumer on the merit of the product can keep a customer loyal. The 4 P’s (Product, Price, Place, Promotion) are … Continue reading »
Product testers go on social media "missions" - a new frontier in content marketing
Reblogged from GigaOM: Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you’re willing to take to Facebook(s fb), Twitter, Pinterest and other social media sites to describe your experience. In a recent twist on content and social media marketing, companies like Johnson … Continue reading »
Fast Food Battling for your Coffee
Why are fast food chains offering coffee deals? Fast food chains are focusing on breakfast and snack times to increase revenue. If fast food chains can get customers in the door or at a drive-thru window with a cheap cup of good coffee they can also sell a variety of breakfast and snack items. The … Continue reading »
Working ‘Inside’ the Box, Big Retailers & The ‘Showrooming’ Challenge
Brick and mortar retailers face the “showrooming” challenge. Showrooming is the act of checking out products at brick and mortar stores and purchasing them online. The term is gaining traction in the modern vernacular… Showrooming even has its own Wikipedia page. The marketoonist has a great cartoon called “Showrooming” that captures the new reality faced … Continue reading »
The 3 Benefits of Hidden Menus
Hidden menus are not a new concept in the food and beverage industry. Starbucks, In-N-Out, Jamba Juice, and many other food chains have menus that only ‘insiders’ know about (to view a list of secret menus check out ranker.com). This month, Panera Bread joins the list of chains with a hidden menu offering, “off-the-menu” items in the United States. There … Continue reading »
Look Out 2013 Will Be Filled With Innovations!
There are so many predictions when it comes to marketing trends and a new year ahead. The best compilation that I have come across to date is a slideshare presentation from JWT Intelligence 100 Things to Watch in 2013. It is comprehensive and provides lots of examples. If you have a few minutes, flip through this … Continue reading »
Good Job Starbucks Marketing Green in 2013
Today, January 3, 2013 Starbucks unveiled in the United States and Canada a reusable and recyclable mug. A great way to get “green” New Years resolutions into gear. The mug costs $1 and gets you $0.10 off beverage purchases. In 10 trips to Starbucks, the reusable mug pays for itself. Starbucks rinses the mug before … Continue reading »
