Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck -- provided you're willing to take to Facebook(s fb), Twitter, Pinterest and other social media sites to describe your experience.
In a recent twist on content and social media marketing, companies like Johnson & Johnson and P&G are sending out samples and asking consumers to complete "missions" based on the products they receive.
Here is an example how companies are managing their social media and influencing product reviews by targeting 'influencers' and giving them specific social media 'tasks' in return for free product samples. The days of just getting a sample in the mail with no social media ROI for companies are over... Crowdsourcing for ideas and content is on the rise. More and more companies are looking for innovative ways to reach customers and interact with target market 'influencers.'
