theconsciousmarketer:

Here is an example how companies are managing their social media and influencing product reviews by targeting ‘influencers’ and giving them specific social media ‘tasks’ in return for free product samples. The days of just getting a sample in the mail with no social media ROI for companies are over… Crowdsourcing for ideas and content is on the rise. More and more companies are looking for innovative ways to reach customers and interact with target market ‘influencers.’

Originally posted on Gigaom:

Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you’re willing to take to Facebook(s fb), Twitter, Pinterest and other social media sites to describe your experience.

In a recent twist on content and social media marketing, companies like Johnson & Johnson and P&G are sending out samples and asking consumers to complete “missions” based on the products they receive. One recent example, known as “the Juicy Bird Mission,” asked participants to brine their Thanksgiving turkeys with Kikkoman soy sauce and describe the experience online.

The concept is the brainchild of Social Media Link, a startup based in New York that offers brands access to its community of “influencers” as a way to amplify their marketing messages.

According to CEO Susan Frech, 300,000 people have signed up to be “influencers” on the company’s Smiley360 site and more…

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