Marketing

Pinterest has Peaked My Interest

What is Pinterest?

According to Pinterest.com, Pinterest is a Virtual Pinboard.

Pinterest lets you organize and share all the beautiful things you find on the web.  People use pinboards to plan their wedding, decorate their homes, and organize their favorite recipes… You can browse pinboards created by other people.  Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Taking what we have been doing for years and adapting it to the digital age…  

The concept of Pinterest in many ways is similar to scrapbooking or collecting and sharing items like buttons, baseball cards, and stickers – the idea of gathering items of a certain genre and sharing with others who have similar interests.

Pinterest Mission: To connect everyone in the world through the ‘things’ they find interesting… With millions of pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.

Pinterest is great for its aggregation of images/information on a topic and ease of use.  If planning a wedding, instead of sorting through magazines, on Pinterest you search wedding and an assortment of pictures and ideas are pinned – (a pin is an image added to Pinterest).  Or, if you want to buy a gift for a friend, there is a tab on Pinterest where you can select a price range and a bunch of trendy gift ideas are posted with links to websites for purchase.  The extent of information is so diverse that even for example, automobile enthusiasts can be part of the Pinterest community sharing and commenting on automobile specific pins.

According to comScore, Pinterest generated 421 million pageviews in the U.S. in October, up 2,000 percent since June when it was at an estimated 20 million (source: techcrunch.com).  Pinterest is currently an invite-only beta site.  By going onto the site, you can request an invite to become a user.  In the meantime, anyone can enter keywords and search the site.

Pinterest and Marketing Opportunities

Of course, Pinterest presents a new avenue for marketing.  For-profit and non-profit marketers are already testing innovative ways to use Pinterest to connect with target audiences.  Pinterest is a community where it is easy to hone in on a target group with a common interest.

Fast Company recently posted an article Chobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand in which it states that Chobani already has  17 “boards” on Pinterest and 582 followers.

Companies are flocking to Pinterest as a new avenue to learn first-hand what products, fashions and topics are trending among a target audience.  First movers on Pinterest have been companies like Time Inc., Nordstrom, Etsy and Land’s End (Source: creativity-online.com).

There are a host of non-profits that have started Pinterest Boards.  Steal These 42 Creative Pinterest Ideas for Nonprofits does a great job going over different opportunities for non-profits with links to a variety of already created Pinterest Boards.

Just when you think you have mastered Facebook, Twitter, Google+, a new social site comes along.  The following is a tutorial on how to use Pinterest:

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