Marketing

Marketing for the Second Screen: Social Television is a Growing Trend

There is one television show that has recently got me hooked, Shark Tank.  Shark Tank is a reality television series with a panel of investors who evaluate proposals by entrepreneurs to invest in their businesses.  I find myself always sitting with a mobile device in hand while watching.  The reason, I like to see what comments … Continue reading

Marketing

Do Not Underestimate the Value of Good Customer Service

In these social and mobile times, it is important that businesses do not underestimate the value of customer service.  The truth is that good customer service drives customer loyalty resulting in sales. The National Business Research Institute put together an infographic highlighting this important message. Some key points: Decision-making is 30% rational and 70% emotional. … Continue reading

Marketing

Which Super Bowl commercials won the USA Today Facebook Ad Meter and got the most social media buzz?

USA Today Facebook Ad Meter The winning commercial for the USA Today Facebook Ad Meter was: Dorito’s Baby Sling, showing that babies and grandmas reign supreme in the world of Super Bowl advertisements. In second place, was: Bud Light’s Here We Go featuring a rescue dog Weego, who fetches a beer every time he hears … Continue reading

Marketing

Some Great Examples of How Direct & Creative Marketing Can Get the ‘Right’ New Hires

Here are 3 examples of companies that have thought outside of the box and used a direct and creative marketing campaign to reach new hires: 1)      Ikea had a word of mouth campaign to recruit new hires in Australia by creating a set of instructions for assembling a career and inserted them into Ikea flat … Continue reading

Marketing

Super Bowl is in the air… And so is the buzz about the commercials! 3 things to expect this Sunday.

Super Bowl Sunday is in the air!  The Super Bowl is my favorite time to watch commercials.  These 30 second advertisements represent months of market research, a significant investment of time, and a large marketing budget. One of the first big hit Super Bowl commercials was back in 1973.  It was a commercial for Noxzema … Continue reading