Here are 3 examples of companies that have thought outside of the box and used a direct and creative marketing campaign to reach new hires:
1) Ikea had a word of mouth campaign to recruit new hires in Australia by creating a set of instructions for assembling a career and inserted them into Ikea flat packs.
Outcome: $0 media spend, $0 postage, 4285 quality applications, and 280 new hires.
Key takeaway: Ikea spoke to the people who value their brand = customers.
2) Scholz & Friends created Pizza Digitale – a QR Code pizza that was delivered with every order placed by major agency employees.
Outcome: Job interviews and new hires with digital competence.
Key Takeaway: Creative way to get in front of a target audience with a specific ability (digital competence, identify and read a QR code).
3) Twitter staff was challenged to create the ‘best/worst recruiting video of all time’ during Hack Week.
Outcome: The YouTube video went viral within hours. Posted on Friday it had over half a million views over the weekend.
Key Takeaway: Future hires connecting with the heart of the company – its employees.