Infographic: When Marketing, Think Fast & Now!

There is a trend in America that people want things fast and now.  This has created a need for marketers to adapt to the ever increasing trend of responsiveness.  From a marketing perspective, responsiveness entails adapting to feedback from consumers in a timely manner.  Consumers expect that if they contact a company via Twitter, Facebook, or any other social media platform they receive  a response within hours.  If a marketing campaign or advertisement touches a nerve with consumers, there is an expectation that the company takes action immediately.  If a website is not loading properly, 1 in 4 people will abandon a sight that takes more than 4 seconds to load (

When thinking about marketing, it is no longer just the message, all strategies must include tactics to respond to consumers in a consistent and timely manner.

The need for speed by Americans is well illustrated in the infographic below:

Instant America
Created by: Online Graduate Programs


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