Marketing

Brand Marketing: The Most Valuable Brands’ Success Drivers

What makes a brand stand out in the consumer’s mind?  Why do consumers value one brand over another? And who are the global leaders for most valuable brands? BrandZTM Top 100 Most Valuable Global Brands 2012 by Millward Brown provides an abundance of information about global brands and consumer trends.  The report identifies components that … Continue reading

Integrated Marketing: Summer 2012 Olympics & The Growth of Social Media
Integrated Marketing / Marketing

Integrated Marketing: Summer 2012 Olympics & The Growth of Social Media

The 2012 Summer Olympics will take place from July 27th to August 12th in London, England.  Olympic sponsorship provides visibility for brands on a global scale as millions of people from around the world watch their countries compete for the gold medal.  In 2008, 4.7 billion viewers — or 70% of the world’s population — tuned in to … Continue reading