When launching a marketing campaign make sure all pieces are ready: Campbell has an opportunity to use social media & create buzz with its partnership with Target for the limited-edition Andy Warhol soup cans
Marketing

When launching a marketing campaign make sure all pieces are ready: Campbell has an opportunity to use social media & create buzz with its partnership with Target for the limited-edition Andy Warhol soup cans

ALIGN YOUR MARKETING MIX On September 2, 2012 Campbell will be launching limited-edition Andy Warhol cans of Campbell’s® Condensed Tomato at Target to commemorate 50 years since releasing his famed artwork “32 Campbell’s Soup Cans”. Image source: The Art of Soup: Celebrating 50 Years of Andy Warhol and Campbell’s Soup Since the news release on August 29th, social media has been … Continue reading

Marketing & the Fast Food Coffee Obsession
Marketing

Marketing & the Fast Food Coffee Obsession

Fast food chains have become obsessed with coffee.  McDonald’s has its McCafé and Wendy’s recently introduced Redhead Roasters™. From a marketing strategy perspective the push for fast food chains to invest in the coffee market is the significant opportunity to earn share and stimulate demand. Some statistics about Americans and their coffee (source: statisticbrain.com): – 100 million is … Continue reading

Quick Marketing Tip: Search Twitter!
Marketing

Quick Marketing Tip: Search Twitter!

Take a few minutes today and search beyond your traditional search engine and go to Twitter.  So much information can be aggregated in real-time directly from your target audience.  Let’s take Starbucks for example… Twitter Search “Starbucks” reveals the following information in seconds: Customers use Starbucks as a meeting spot for business. Starbucks consumers care … Continue reading

Marketing

Mobile Commerce Using Apps on Smartphones is Gaining Traction in the U.S.

According to the recent report by Nielsen Wire, Which Smartphone Apps do Savvy Shoppers Use Most?, almost half of all smartphone users in the United States in June 2012 used shopping apps. M-Commerce is gaining traction in the United States.  In my January post, F-Commerce and M-Commerce in the Know, I noted how eBay was investing … Continue reading