Marketing

The Future of NFC Infographic

NFC stands for Near Field Communication.  Today, MOO announced that it will make NFC enabled business cards.  Imagine tapping the card to your smartphone and all the data is in your contacts.  NFC technology has endless opportunities for marketers and businesses. The following infographic shows ways NFC technology could change how things are done: Source: … Continue reading

Food Labels & Marketing
Marketing

Food Labels & Marketing

Product labeling and marketing is an important function to inform consumers.  Sometimes comprehending a product’s labeling can be as difficult as reading an unfamiliar foreign language.  According to a Nielsen study on food labeling and healthy eating, 59% of consumers around the world have difficulty understanding nutritional labels on food packaging. The Confusion A good … Continue reading

Marketing Features & Benefits: ‘KISS’ Keep It Short & Simple
Marketing

Marketing Features & Benefits: ‘KISS’ Keep It Short & Simple

Marketers tend to love features and benefits when describing their product and/or service. Sometimes KISS – Keeping It Short & Simple is best. People want simplicity when making a purchasing decision! This cartoon by marketoonist.com says it all. Cartoon Source: http://tomfishburne.com/2012/08/the-art-of-product-management.html Continue reading