Marketing

Marketing Features & Benefits: ‘KISS’ Keep It Short & Simple

Marketers tend to love features and benefits when describing their product and/or service.

Sometimes KISSKeeping It Short & Simple is best.

People want simplicity when making a purchasing decision!

This cartoon by marketoonist.com says it all.

Cartoon Source: http://tomfishburne.com/2012/08/the-art-of-product-management.html
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