Television consumption is no longer done alone. Mobile devices – smartphones and tablets – are growing in usage while watching television.
Check out these stats from NielsenWire:
This is a marketing opportunity!
Shopping on Smartphones – Mobile Commerce – 29% of 25-34 year olds shop on their smartphones while watching TV. The promotion of products during television shows with product placement or commercials can trigger immediate purchasing behavior.
Word of Mouth Marketing – Social Media – 44% of 18-24 year olds and close to 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV. The right trigger can get brand advocates, potential consumers, target audience chatting online while watching television about a product or service they just saw.
Mobile Marketing – nearly a third of all tablet users aged 25-64 check sports scores on their tablets while watching TV. Complement television consumption with mobile advertisement on key websites.
For every challenge comes an opportunity. The second screen creates a distraction on one hand and a myriad of opportunities on the other.