Marketing

Good Job Starbucks Marketing Green in 2013

Today, January 3, 2013 Starbucks unveiled in the United States and Canada a reusable and recyclable mug.  A great way to get “green” New Years resolutions into gear.

The mug costs $1 and gets you $0.10 off beverage purchases.  In 10 trips to Starbucks, the reusable mug pays for itself.  Starbucks rinses the mug before reuse.  You can keep in your car, office desk, or bag.

This is a great effort on behalf of Starbucks to get the year off to a green start!

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