Marketing

Working ‘Inside’ the Box, Big Retailers & The ‘Showrooming’ Challenge

Brick and mortar retailers face the “showrooming” challenge.  Showrooming is the act of checking out products at brick and mortar stores and purchasing them online.  The term is gaining traction in the modern vernacular…  Showrooming even has its own Wikipedia page. The marketoonist has a great cartoon called “Showrooming” that captures the new reality faced … Continue reading