Here is an example how companies are managing their social media and influencing product reviews by targeting ‘influencers’ and giving them specific social media ‘tasks’ in return for free product samples. The days of just getting a sample in the mail with no social media ROI for companies are over… Crowdsourcing for ideas and content is on the rise. More and more companies are looking for innovative ways to reach customers and interact with target market ‘influencers.’

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