Adidas launched a campaign all in for #mygirls to celebrate women and their bond. It is an inspiring and well integrated marketing campaign just in time for spring/summer!
Short videos show girls from around the world striving to be their very best, highlighting determination and team work.
all in for #mygirls video from teams around the globe:
all in for #mygirls regional video, #mygirls in Nigeria. Asisat and her football team are held together by “love and understanding” and strive to be the best:
Tweets with the hashtag #mygirls from the Adidas Women Twitter account.
The Facebook campaign is on a more local level. Focusing on community engagement and events. This is the #mygirls New Zealand Facebook page.