Adidas celebrates women and their bond #mygirls

Adidas launched a campaign all in for #mygirls to celebrate women and their bond.  It is an inspiring and well integrated marketing campaign just in time for spring/summer!


Short videos show girls from around the world striving to be their very best, highlighting determination and team work.

all in for #mygirls video from teams around the globe:

all in for #mygirls regional video, #mygirls in Nigeria.  Asisat and her football team are held together by “love and understanding” and strive to be the best:


Twitter #mygirls

Tweets with the hashtag #mygirls from the Adidas Women Twitter account.

Adidas Twitter


The Facebook campaign is on a more local level.  Focusing on community engagement and events.  This is the #mygirls New Zealand Facebook page.

Adidas Facebook


Adidas Website


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