Content Matters – Kellogg’s Launches Campaign with Errors All Over!

The headline is really catchy “9 Out of 10 Children Not Getting Enough Fiber in Their Diet”…. So I clicked the link.  It turns out that Kellogg’s is promoting more fiber for children.  Sounds like a good topic… Until I went through the press release and campaign website where I encountered a surprising number of … Continue reading

Integrated Marketing / Marketing / Omni-Channel / Value Marketing

The “Omni-Channel Dilemma” – Trend Shaping 2014

Once upon a time, a person went to a store and made a purchase.  Commerce was simply defined as the activity of buying and selling or social dealings between people.  Move into the 21st century, and the “simple” days are over.  Commerce has expanded to e-commerce (electronic commerce) and c-commerce (collaborative commerce) where the act … Continue reading