Marketing

Instagram wants your Business!

“How will Facebook monetize Instagram?”

Since Facebook bought Instagram in September of 2012, this has been on the minds of many stakeholders.  In November of 2013, just over one year later, Instagram ran its first advertisement.

It is not surprising then, that Instagram launched a Vimeo spotlighting ‘benchmark’ brands on its business site.  Instagram for Businesses is a site dedicated to providing businesses with tips, brand spotlights, API examples and news.

Is the future of Instagram reliant on brand advertising? Definitely.  Facebook is getting ready to monetize its acquisition.  Slowly but surely, Instagram is positioning itself to win favor with mobile advertising dollars.  Instagram is investing time and resources to build relationships with brands and steer them towards creative out of the box mobile marketing campaigns, a win-win.

***

Update, March 7,2014: According to Adage, Instagram Inks Ad Deal with Omnicom Worth up to $100 million.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s