Fast Food / Marketing

McDonald’s: Confidence & Brand Power Lead to New Print Campaign

Can you recognize these photos? Source: Ads of the World Source: Ads of the World Source: Ads of the World Source: Ads of the World McDonald’s launched a print marketing campaign in France of closeup images of their iconic foods with limited or no branding.  This campaign demonstrates McDonald’s confidence and brand power. Just food … Continue reading

Fast Food / Hidden Menu / Marketing

The 3 Benefits of Hidden Menus

Hidden menus are not a new concept in the food and beverage industry.  Starbucks, In-N-Out, Jamba Juice, and many other food chains have menus that only ‘insiders’ know about (to view a list of secret menus check out ranker.com).  This month, Panera Bread joins the list of chains with a hidden menu offering, “off-the-menu” items in the United States. There … Continue reading