Fast Food / Hidden Menu / Marketing

The 3 Benefits of Hidden Menus

Hidden menus are not a new concept in the food and beverage industry.  Starbucks, In-N-Out, Jamba Juice, and many other food chains have menus that only ‘insiders’ know about (to view a list of secret menus check out  This month, Panera Bread joins the list of chains with a hidden menu offering, “off-the-menu” items in the United States. There … Continue reading