Instagram wants your Business!
Marketing

Instagram wants your Business!

“How will Facebook monetize Instagram?” Since Facebook bought Instagram in September of 2012, this has been on the minds of many stakeholders.  In November of 2013, just over one year later, Instagram ran its first advertisement. It is not surprising then, that Instagram launched a Vimeo spotlighting ‘benchmark’ brands on its business site.  Instagram for Businesses … Continue reading

Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…
Marketing

Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…

Everyone is buzzing about the “WestJet Christmas Miracle” video that has gone viral. Did you know that WestJet was not the first airline to attempt a giving surprise?  A couple years ago KLM did a “Surprise” campaign. There are a lot of similarities.  Yet no one seems to remember the “KLM Surprise”…  Because WestJet tells … Continue reading

From Social Media to Tangible Outcomes, The Power of Pinterest
Marketing

From Social Media to Tangible Outcomes, The Power of Pinterest

“Pinterest is a tool for collecting and organizing things you love.” (Pinterest) By now, most people have heard of Pinterest, a social media platform that lets users pin items to pin boards in an image format.  Since going live three years ago (March 2010), Pinterest has managed to garner a loyal following with over 70 million users … Continue reading

Marketing

Content Matters – Kellogg’s Launches Campaign with Errors All Over!

The headline is really catchy “9 Out of 10 Children Not Getting Enough Fiber in Their Diet”…. So I clicked the link.  It turns out that Kellogg’s is promoting more fiber for children.  Sounds like a good topic… Until I went through the press release and campaign website where I encountered a surprising number of … Continue reading