Good Job Starbucks Marketing Green in 2013

Today, January 3, 2013 Starbucks unveiled in the United States and Canada a reusable and recyclable mug.  A great way to get “green” New Years resolutions into gear. The mug costs $1 and gets you $0.10 off beverage purchases.  In 10 trips to Starbucks, the reusable mug pays for itself.  Starbucks rinses the mug before … Continue reading →

Marketing & the Fast Food Coffee Obsession

Fast food chains have become obsessed with coffee.  McDonald’s has its McCafé and Wendy’s recently introduced Redhead Roasters™. From a marketing strategy perspective the push for fast food chains to invest in the coffee market is the significant opportunity to earn share and stimulate demand. Some statistics about Americans and their coffee (source: statisticbrain.com): – 100 million is … Continue reading →