Gamification… Marketing trend for 2012

The other day, I was searching online the different marketing trends for 2012.  I came across gamification.  This is not a concept that I was familiar with, so I was intrigued to learn more.  Once I started exploring online, I realized that I was in fact aware of gamification. What is gamification? I looked up … Continue reading →

Ethical Marketing: The controversy in ‘natural’ foods marketing

In light of the Occupy Wall Street movement, I thought about what my marketing message would be to government and corporations.  It would be for marketers to stop telling innocent citizens claims about a product or service that sound good, but are not valid.  It would mean the end of misguiding consumers with images and … Continue reading →