Advertising & Consumer Trust

Everyday we are bombarded with advertisements and messaging.  The following is a good Infographic by MDG Advertising that highlights how the average consumer breaks down the bombardment of advertisements they face daily: Continue reading →

Social Consumers: Word of Mouth Marketing

Word of Mouth Marketing (WOMM) also known as Word of Mouth Advertising is: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service (Source: entrepreneur.com). This is an extremely powerful form of marketing because the person promoting the business, product or service is doing so without … Continue reading →