Fast Food / Marketing

McDonald’s: Confidence & Brand Power Lead to New Print Campaign

Can you recognize these photos?

McDonald's: Unbranded, Sundae

Source: Ads of the World

McDonald's: Unbranded, French Fries

Source: Ads of the World

McDonald's: Unbranded, Filet-O-Fish

Source: Ads of the World

McDonald's: Unbranded, Big Mac

Source: Ads of the World

McDonald’s launched a print marketing campaign in France of closeup images of their iconic foods with limited or no branding.  This campaign demonstrates McDonald’s confidence and brand power.

Just food for thought…  Love or hate McDonald’s… Chances are you can recognize the images.

According to the “uberVU Leading Social Brand Report” there were: 10.6 billion social media brand impressions generated by the Top 100 brands in July 2012.  McDonald’s ranked 10th among the brands with 271,572,000 social media impressions (source: FastCasual.com).

Considering that top brands have several million brand impressions a month, makes sense why the average person can recognize a brand faster than other day to day images.

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