Can you recognize these photos?
Source: Ads of the World
Source: Ads of the World
Source: Ads of the World
Source: Ads of the World
McDonald’s launched a print marketing campaign in France of closeup images of their iconic foods with limited or no branding. This campaign demonstrates McDonald’s confidence and brand power.
Just food for thought… Love or hate McDonald’s… Chances are you can recognize the images.
According to the “uberVU Leading Social Brand Report” there were: 10.6 billion social media brand impressions generated by the Top 100 brands in July 2012. McDonald’s ranked 10th among the brands with 271,572,000 social media impressions (source: FastCasual.com).
Considering that top brands have several million brand impressions a month, makes sense why the average person can recognize a brand faster than other day to day images.