Once upon a time, a person went to a store and made a purchase. Commerce was simply defined as the activity of buying and selling or social dealings between people. Move into the 21st century, and the “simple” days are over. Commerce has expanded to e-commerce (electronic commerce) and c-commerce (collaborative commerce) where the act … Continue reading
Category Archives: Integrated Marketing
Integrated Marketing: Summer 2012 Olympics & The Growth of Social Media
The 2012 Summer Olympics will take place from July 27th to August 12th in London, England. Olympic sponsorship provides visibility for brands on a global scale as millions of people from around the world watch their countries compete for the gold medal. In 2008, 4.7 billion viewers — or 70% of the world’s population — tuned in to … Continue reading
TheConsciousMarketer 