The 3 Benefits of Hidden Menus

Hidden menus are not a new concept in the food and beverage industry.  Starbucks, In-N-Out, Jamba Juice, and many other food chains have menus that only ‘insiders’ know about (to view a list of secret menus check out ranker.com).  This month, Panera Bread joins the list of chains with a hidden menu offering, “off-the-menu” items in the United States. There … Continue reading →

Look Out 2013 Will Be Filled With Innovations!

There are so many predictions when it comes to marketing trends and a new year ahead.  The best compilation that I have come across to date is a slideshare presentation from JWT Intelligence 100 Things to Watch in 2013.  It is comprehensive and provides lots of examples.  If you have a few minutes, flip through this … Continue reading →

Good Job Starbucks Marketing Green in 2013

Today, January 3, 2013 Starbucks unveiled in the United States and Canada a reusable and recyclable mug.  A great way to get “green” New Years resolutions into gear. The mug costs $1 and gets you $0.10 off beverage purchases.  In 10 trips to Starbucks, the reusable mug pays for itself.  Starbucks rinses the mug before … Continue reading →

Goal Setting Tips for 2013

A common trend for a New Year is to set goals.  Remember there are two types of goals, the long-term and short-term goals.  Long-term goals should be the big picture, reaching for the stars, dreams and ambitions that you are on the pathway to conquer.  Short-term goals is about the road map to achieve the long-term goals. … Continue reading →