F-Commerce and M-Commerce – In the Know…

We are starting to see the terms f-commerce and m-commerce used more frequently.  In reality, f-commerce and m-commerce are just extensions of e-commerce. It is hard to take ourselves back to a time when e-commerce – the buying and selling of goods or services over the Internet – did not exist.  E-commerce has revolutionized commerce … Continue reading →

Pinterest has Peaked My Interest

What is Pinterest? According to Pinterest.com, Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web.  People use pinboards to plan their wedding, decorate their homes, and organize their favorite recipes… You can browse pinboards created by other people.  Browsing pinboards is a fun way … Continue reading →

Hot Marketing Trend: Personalization of Just about Everything with Social Media

Personalization (def. Wikipedia.org) involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care (i.e. personalized medicine), television, and in both “business to business” and “business to consumer” settings. Personalization of brands is nothing new.  M&M’S® has been doing it for years with … Continue reading →

Marketing your Supply Chain

In an age of transparency, marketing your supply chain can be a powerful tool.  It shares a story with the consumer delving deeper into the fabric of a company. McDonald’s just rolled out a new marketing campaign that highlights the farmers and ranchers in their supply chain.  This campaign probably comes in light of the … Continue reading →