Hot Marketing Trend: Personalization of Just about Everything with Social Media
Marketing

Hot Marketing Trend: Personalization of Just about Everything with Social Media

Personalization (def. Wikipedia.org) involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care (i.e. personalized medicine), television, and in both “business to business” and “business to consumer” settings. Personalization of brands is nothing new.  M&M’S® has been doing it for years with … Continue reading