Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…
Marketing

Better Story, Greater Results! “WestJet Christmas Miracle” Resembles the “KLM Surprise” with a Much Better Story Line…

Everyone is buzzing about the “WestJet Christmas Miracle” video that has gone viral. Did you know that WestJet was not the first airline to attempt a giving surprise?  A couple years ago KLM did a “Surprise” campaign. There are a lot of similarities.  Yet no one seems to remember the “KLM Surprise”…  Because WestJet tells … Continue reading